Cookie Policy

Nothing non-essential runs until you have chosen. Analytics and advertising are switched off by default — not merely hidden behind a banner — and stay off unless you accept them. That is a technical statement, not a promise: Google’s tags load in Consent Mode with every category denied, and the advertising slots make no request at all without your agreement.

Essential

One cookie, set by this site, which records the choice you made on the banner so you are not asked on every page. It contains your two answers and the date, nothing else — no identifier, and nothing that can be used to recognise you elsewhere. It lasts 180 days, after which we ask again.

Analytics — only if you accept

Google Analytics, to count how many people read a page and which lessons get finished. We use it to decide what to write next. If you decline, the tag still loads but is denied storage, so no analytics cookie is written and no measurement is attributed to you.

Advertising — only if you accept

Display advertising is served by Cobalt (Adcash) on editorial pages. Its cookies are set by the ad provider, not by us, and only once you have accepted. Lead-magnet pages carry no advertising at all, by policy: an ad there would compete with the thing the page exists to do.

Forms

Our newsletter and contact forms are hosted by GoHighLevel and appear as embedded frames. Submitting one sends your details to them on our behalf, and the embed manages its own cookie consent. We ask for an email address and a name; what happens to them afterwards is in the privacy policy.

Changing your mind

Use the buttons below at any time. Declining after having accepted stops future collection; to remove data already held, the route is the privacy policy, and you can contact us directly.